This episode is a special one for all of you that still believe in Brands.
Episode 16 is about how important an IPO may be to actually unlocking the full value of your Brand. We get into the misconceptions of brand value to private market investors.
-Its Lez 30th Birthday!
- We talk about how the CEO of Dunkin' Donuts proved the true value of the brand.
- There's no ONE road to successful outcomes.
- Getting your brand advocates invested in your company is a great way to align your fanbase and help propel and grow your company through word of mouth.
-We talk a little bit about the philosophy of value and how it's not black or white.
-We talk about values of public companies and how brand driven companies are way more valuable than non brand driven companies.
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