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Episode 26:
- Why we wear hoodies
- The pay off of atypical partnerships
- When PR comes into play
- The importance of methodical thinking when building a brand
- Maximizing your YOC by building tribalism into your brand  

The Show:
Ep 26- Building a brand begins with giving zero fucks. Listen up as we share how upping your boldness, scaling grass roots and making people feel something leads to massive returns.

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